Discovery+ price rise increases monthly costs for new and soon current subscribers

Small teams using Discovery+ will pay more: ad-free plans rise by $2 per month (20%) and ad-supported plans by $1 (about 16.7%). Check billing dates and subscription use to avoid unexpected cost increases.

What actually changed.

Discovery+ increased its monthly retail prices for new subscribers. The ad-free tier moved from $10 per month to $12 per month; the ad-supported tier moved from $6 per month to $7 per month. New sign-ups are charged the higher amounts immediately.

Current subscribers will not be billed the new amount without warning: the company will give existing accounts "30 days' notice" before the updated prices apply, with that notice process starting for bills issued as of 12 November.

Who it affects

• New subscribers who sign up now: they pay the new rates immediately.
• Existing subscribers: your bill will change after you receive the 30-day notice; that change will be triggered on bills issued as of 12 November.
• Small teams that pay for staff or office entertainment: monthly spend per seat rises by the amounts above and should be added to subscription budgets.

If your organisation treats Discovery+ as a pooled cost (an office account or a single account shared across staff), the overall monthly outlay increases by the stated dollar amounts per account.

What it costs or what it replaces.

Concrete price change:

• Ad-free: from $10/month to $12/month — a $2 increase, which is a 20% rise.
• Ad-supported: from $6/month to $7/month — a $1 increase, roughly 16.7%.

These new figures replace the previous $10 and $6 monthly retail prices. The announcement does not state pricing for annual plans, enterprise packages, regional variations or bundled offers.

What we don't know

• Whether annual or multi-month plans (if available) are affected, and how their pricing changes.
• How the 30-day notice will align with individual billing cycles — specifically when each existing subscriber will see the new amount on their individual bill.
• Whether there will be promotional offers, grandfathering, proration or refunds for mid-cycle changes.
• Whether the change applies uniformly across all regions or to specific markets only.

What to do next

1. Check when your next Discovery+ bill is issued. If the bill date falls on or after 12 November, expect the notice and a price change on the following billing cycle; plan your subscription budget accordingly.
2. Audit who in the team uses Discovery+ and whether the account is essential. If the service is optional, consider cancelling before the billed price increases take effect for your account, or suspend purchase decisions until you’ve compared cost against usage.
3. If the account is central to client work or staff perks, log the new monthly amounts into your recurring-cost spreadsheet and, if possible, contact Discovery+ support to confirm exactly when the new charge will apply to your account.