Alternatives to Semrush
What we track that does a similar job, ordered by list price, with the trade-off stated rather than implied.
Semrush: $139.95/mo / seat, per seat · baseline, not yet verified
Why price is the wrong first question
Two tools at the same list price rarely cost the same. One charges per seat and one charges per use; one includes the feature you need and one sells it as an add-on. Before comparing numbers, work out your effective cost for a month of your own work — the method is in what an AI tool actually costs.
What follows is ordered by headline price, which is a starting point for a shortlist and nothing more.
Surfer · subscription
Surfer SEO
Content optimisation against what already ranks.
$99/mo / seat, per seat
$40.95/mo / seat less per seat
Watch for: It optimises toward the average of what ranks, which is a ceiling as well as a floor.
Where Semrush keeps its advantage
Agencies running search work for clients.
What to watch before switching
The AI features are secondary; the subscription is really for the data.
What we don't know
- We record list prices. Volume discounts, education pricing and annual prepayment are not reflected here.
- Feature parity is not something a price table can show. Trial the two that survive your shortlist.